This campaign is a rebellion against additives disguised as “healthy.” Through bold, thought provoking headlines, we’re demanding shoppers attention to remind them their health is our priority and that we’ve
Raised the Standards™
AD: Wyatt Rector CW: Baylee Foreman
Did you know Whole Foods has 300+ ingredients banned from their shelves?
Neither did we. Using shocking headlines, bold typography, and visual hierarchy we’re making sure our commitment to your health gets the attention it deserves.
We’re bringing the campaign into the shopping experience, out front of stores and across our website, reminding customers we’re picky so they don’t have to be.
POINT OF PURCHASE
