For the "everyday athletes" whose physically demanding jobs require strength and endurance, rest is a luxury they can’t afford. KT Tape supports their resilience by helping them recover on the job while keeping their Recovery at Work™.
AD :Wyatt Rector CW : Elly Porter
Unlocking a New Audience
By redefining what an athlete looks like, KT Tape connects with a vast new audience of hardworking professionals who depend on recovery to keep performing every day.
Contrasting colors, bold typefaces, and visual hierarchy
form a simplified yet powerful message at first glance:
REST WHEN THE PRESSURE’S ON.
A ROUGH CUT OF WHAT THIS CONCEPT COULD LOOK LIKE IN VIDEO FORMAT
IN ACTION.
We want to reach our audience at their pressure points, on their commute, at work and when actively seeking recovery.
THE CONCEPTION
A look into our process.